Truro Area

When: August 29, 2012 — 2 - 4pm

Where: Holiday Inn, 437 Prince Street - Truro

Purpose: How can Nova Scotia’s Convention Centre benefit you and your community?


Our aspiration is for the Nova Centre and the new convention centre to benefit all Nova Scotians. Join in the engagement to tell us how to make the most of this opportunity for people in your region of the province. Some questions we will be exploring:

  • How can this building reflect a compelling and powerful vision for all of Nova Scotia?
  • What can we do to showcase different regions in the heart of our capital city?
  • How can we best draw visitors to your region of the province from Halifax?
  • How can more convention delegates and events create new opportunities for businesses in your region?

The Nova Centre public engagement team invited stakeholders and members of the public from the Cumberland – Colchester regions to our provincial conversations around Nova Centre and the convention centre. Our purpose was to:

  • Gather input on how communities across the province can benefit from Nova Centre and the new convention centre
  • Discuss how this development creates new opportunities for industries such as tourism, events and creative sectors
  • Get ideas about how we can reflect the best of Nova Scotia in this new development

Nova Centre developer, Joe Ramia welcomed us and shared his vision for Nova Centre to connect Nova Scotia. He introduced Rachel Derrah from the public engagement collaborative, who introduced the public engagement collaborative, the meeting agenda and spoke to the opportunity the session offered to give concrete feedback on the development.

In pairs, we took a moment to discuss: What has been your best experience of an urban development making a positive impact across a region?

We heard in response:

  • Bell Centre in Montreal
  • Design fitting in with Nova Scotia Heritage
  • Atwater Market
  • Opera House design and culture
  • Visual icons “Statue of Liberty”
  • ByWard Market – shops, services, positive vibe and culture

We then invited participants to talk at their tables about:

How can Nova Centre reflect a compelling vision for all of Nova Scotia? 

The themes that we heard were:


  • Our cultural heritage
  • Use as a marketing tool for NS tourism
  • Reflect “My Nova Scotia” campaign

Heritage and Future

  • Showcase past/heritage and future/innovation
  • Connect with heritage buildings downtown


  • All people – languages and culture of Nova Scotia
  • Nova Scotia is a ‘people place’

Sailing and Shipbuilding

  • Showcase Nova Scotia’s ocean, sailing and shipping culture

Magnet Gathering Space

  • This building must connect on all sides at street level

How would we like to interact with Nova Centre and the convention centre?

Showcasing Nova Scotia

  • Family oriented – past present and future
  • Nova Scotia “walk of fame”
  • Experience all five senses tied to places and then get people out into Nova Scotia
  • Need an effort to reflect the province regionally
  • counteract the erosion of rural Nova Scotia


  • Communication between trade centres – sharing business opportunities
  • Reflect the province regionally and culturally in the convention centre
  • Integrate a philosophy of Nova Scotia as a whole
  • Complimentary messaging and consistent branding

Our Culture and Heritage

  • Visual art on display in the building
  • Funding for video of Nova Scotia scenery
  • Interactive map – food, museums, downtown, province-with point of sale component
  • Co-operative music venue
  • A music hall of fame for Nova Scotia


  • Get convention centre above ground
  • Point of sale for tourists and Nova Scotians (events, places, packages)
  • Partnerships between tourism associations to promote within Nova Centre
  • Materials to promote Nova Scotia culture to delegates
  • Devote space to showcasing Nova Scotia music – performance space

Helping Businesses Grow

  • Bring innovators into the community
  • How can we promote local food?
  • Directory of suppliers for conference organizers
  • How do we let Halifax know what is happening at the convention centre?


  • Celebrate our conventions
  • Get local products to delegates bags, souvenirs, raffles
  • Start community conversations around upcoming conventions
  • Promote upcoming conventions early – where do people find out?
  • Communicate what is special about Nova Scotia to delegates three years out

Marguerite visually captured the entire meeting and Craig live streamed the meeting. Anne Janelle played music as people arrived and during discussions. This gathering generated many concrete suggestions that will inform decision makers about how Nova Centre and the convention centre can impact the whole province.